Problem: In Houston, Southwestern Bell experienced more than a million phone interruptions in a year due to construction crews cutting cables. They needed a
friendly way to motivate contractors to call Southwestern Bell's hotline before digging.

Solution: We designed this series of posters, hand-torn to demonstrate the abrupt interruption of an important phone call, and sent them to construction contractors, in
hopes that the posters would be displayed
and their message remembered. They were,
and cable cutting virtually stopped.

Message: The copy at the bottom of the poster reads, "Let's cut down on cable cuts. Before
you dig, please call 223-4567.